Built to be used
Nothing in the range is a souvenir. Heavy cotton, merino, canvas — made to be worn hard, washed often and kept for years. If it will not survive a Norwegian winter, we do not make it.
The brand · Norway · Est. 2026
When others freeze,
we move.
IIT'S UP is a Norwegian nonprofit. We make durable goods, and every item carries a stated contribution that funds documented action for Ukraine.
Where the name comes from
It started as something said out loud between people packing a van in the dark: it's up — the job is up to us, and we are up, moving, already going.
We are not a campaign and not a clothing label with a cause bolted on. We are a group of people who kept driving south with equipment, and who needed a way to fund the next run without asking the same friends for money every month.
So we make goods worth owning. You get something built to last. The mission gets a fixed, published amount. Both sides of that are real.
What we stand for
Stated, not implied
Every item carries a fixed contribution of NOK 200. Not a percentage, not "a portion of profits". A number you can check, printed next to the price.
Documented afterwards
When a mission closes we publish what was bought, what it cost and where it went. Support is only worth something if it can be followed to the end.
The promise
NOK 200 from every tee goes to the mission named on that tee — UA-001, UA-002 or UA-003. We publish the transfer and the delivery record when the mission closes.
The identity
One mark, two typefaces, four colours. Plain enough to survive being printed on a box, stitched into a label or sprayed on a crate.
The mark
A solid block with an arrow cut out of it. One direction, no decoration. Works at any size, in ink or reversed out.
The type
Sora
Headlines and the wordmark
Manrope
Body copy, labels and product data
The colours
PaperPage surface
PanelCards and fields
CharcoalBands and rules
InkType and actions